I work upstream of execution, where clarity becomes leverage.

Most fixes people reach for are cosmetic. A new website. Sharper branding. More messaging. I help resolve the underlying misalignment between what you do, who it's for, and how it's delivered, so the business becomes coherent and impossible to ignore.

If the goal is to be louder, faster, or more popular, I'm not the right fit. If the goal is to become undeniable, we'll understand each other quickly.